Product & Services

Sustainable Textile Innovation The new collection of dtac staff uniforms is designed by Moo Asava or Polpat Asavaprapha, one of top designers in Thailand. This latest collection is called “dtac Exclusive Collection Uniform by Asava”. It is meticulously designed with well-chosen fabric using the ‘Cool Mode’ innovation, which can keep you warm in cold conditions and help cool you in hot conditions. Moreover, the fabric gains a ‘number 5’ power-saving label, indicating low electricity consumption for ironing. It also receives two awards from the Ministry of Industry. The heart of design Mr. Polpat Asavaprapha or Moo Asava said “Uniform by Asava has been entrusted with designing staff uniforms for Thai leading organizations. dtac, surely lying in that category, has chosen me for this uniform collection. With the definition of “dtac Exclusive Collection Uniform by Asava”, we started the design from the value perspective of dtac and let that be the heart of our design with key points as follows: Simple and Human refer to sincerity, honesty, and simplicity. This collection is designed to be casual, however, with outstanding and punctilious details; therefore, the design looks sincere and friendly. Digital or hybrid. The design is a perfect blend of everything. When…

“There’re a lot of opportunities to gain more market share both in the prepaid and postpaid markers. This will bring dtac back growth,” says dtac's chief marketing officer, How Lih Ren, who joined the company on April 1, 2019. Having worked at consulting firms and Malaysian mobile operator Digi, Mr. How (who also hails from Malaysia) has an extensive experience in corporate strategy, product development, portfolio project management, consumer sales and digital product portfolios. He joined dtac at a difficult time, as the operator’s market share has slipped from second to third and subscribers dropped from 24.3 million in 2017 to 20.7 million in early 2019. Despite this, the newly appointed CMO outlines that “there are a lot of opportunities that dtac never tapped into.”Thai smartphone users are heavy data users, consuming 11 GB of mobile data per month on average,while smartphone penetration is close to 82 percent. They rank among the world’s heaviest Facebook users, too.   “This clearly demonstrates that mobile internet is a big part of Thais’ everyday life, similarly to Malaysia where I came from,” says Mr. How. Despite this heavy usage, he sees gaps in Thai mobile consumption that need to be filled. “A huge…

10 June ,2019 - System Stone, Thailand’s leading Industrial Tech startup, closed their Pre-Series A funding round with Expara (Thailand), a Southeast-Asia focused VC currently managing the SMEs Private Equity Trust Fund for Government Saving Bank (GSB) and The Stock Exchange of Thailand (SET). System Stone plans to use this funding to increase market share in the domestic market, with the aim to be the No.1 machine maintenance platform in Thailand. They are also preparing for overseas expansion and are currently developing advanced IoT solutions for manufacturers. According to Sittikorn Nualrod, CEO and Co-Founder of the company, Industry 4.0 trend was the main push for global manufacturers to transform the current workflow. “System Stone began when the new trend created challenges for traditional businesses to digitize their factories. Manufacturers began to look for solutions that will help them differentiate from competitors and change the perception that people had of them. We were able to use our expertise and develop a mobile application which aided engineers in their current workflow. The platform enables them to work faster, easier and at the same time reduces total operational costs for maintenance as well as capital injection.  There are still many opportunities in this…

dtac accelerate has entered its seventh anniversary. See how dtac accelerate has made a contribution to Thai startups.

Shopping mall in downtown Bangkok or even market in rural Thailand, could be on the brink of being reshaped by Facebook Live, the feature introduced by the social network platform provider Facebook in 2016. Facebook Live allows its users to broadcast and interact with viewers in real time. According to a study by WeAreSocial 2019, Facebook is ranked the first in terms of monthly traffic in Thailand. It is also listed as the most widely used social media platform in the country.  Of Thailand's 48 million Facebook users, 32 million of them use the platform daily In Thailand, small vendors are increasingly using Facebook Live as a sales channel, which ranges from selling clothes, shoes, bag, cosmetics, silk, dried seafood or even gold jewelry. This is a phenomenon that goes well beyond Bangkok and further underscores how rural populations can be empower by mobile technology. A story of a millionaire made from Facebook Live Recently, a news report featured a dried seafood seller who made a fortune from using Facebook Live - Ha Sun. He, 29, earns more than one million baht in revenue nightly from using Facebook Live as a communication tools and sales channel. He goes live on Facebook nightly via his Facebook Fan…

December 4, 2018 – dtac launches a big year-end campaign “Maha Heng Festival” as part of the New Year’s celebration to offer its customers chances to win prizes until Chinese New Year 2019. For every 30 baht spent on value-added services, dtac prepaid and postpaid customers will receive one chance to win prizes every 2 weeks during the campaign running from December 3, 2018 – February 11, 2019. The prizes include: 1. One-baht lucky gold pendant necklaces from “Mor Chang” Tossaporn Sritula 2. 40,000-baht gift vouchers from Big C and 3. Free 12-month Internet access worth 6,000 baht – totaling over 500 prizes worth over 5 million baht. Since acquiring all spectrum bands, dtac has accelerated network expansion to increase coverage and launched marketing campaigns to create value for customers, including a big year-end campaign that offers more than 20 million customers of dtac chances to win prizes when subscribing to a value-added service during the festive season promotion. Lucky draw chances can be accumulated and lucky draw winners will be announced every 2 weeks for 5 rounds. The prizes include: 70 one-baht gold pendant necklaces worth 19,380 baht each, totaling 1,356,600 baht. 19 40,000-baht gift vouchers from Big C, totaling…