dtac story

With the ongoing social distancing caused by the COVID-19 pandemic, connectivity is a lifeline to our friends, family and jobs. This couldn’t happen without the frontline workers who cannot work from home lest the entire country grind to a standstill. There are the health workers, of course, but also employees of companies deemed essential services, such as supermarkets, banks and mobile operators. On the occasion of International Worker’s Day 2021, dtac spoke to some of our frontline heroes who work tirelessly to connect Thai society to what matters most. Risk Exposure Prateep Yingyong, a field network officer at dtac, performs network installations and maintenance. His job requires him to be on the ground every day, traveling from one cell site to another across Bangkok and its vicinity. Fieldwork is inherently dangerous. Working with tools, working at heights and working in remote areas requires strict guidelines to avoid injury. For example, fieldwork employees like Mr. Prateep are required to wear safety shoes at all times while performing site inspections and are not allowed to be on sites after 6 pm except in the event of an emergency. During the spread of COVID-19, Mr. Prateep sometimes travels to so-called red zones, where COVID-19…

Vithan Chaiyo, a 30-year-old native of Chanthaburi province, moved from Bangkok for his secondary education and a bachelor’s degree. After his graduation, he worked as an event organizer for two years during which he felt suffocated by the stress of urban life. Missing the vast expanses of sea and sky of his province, he quit his job and headed back home for a new chapter in his life, one where learning to sell online would play a critical part.  Beginning of Entrepreneurship “I know seafood. I can tell which ingredient is fresh and which is not. I'd go catch squids with my dad during my childhood. Our catch was then grilled for sale. We'd catch many types of mollusks: squid, cuttlefish, bigfin reef squid, and octopus. So, after I returned to my hometown, I used my knowledge to open a small stall selling grilled squid near the beach,” Mr. Vithan said.  The stall, named Hma Khay Hmuk, stands out because of its fresh ingredients. Mr. Vithan has his own pier and fishing trawler, which is moored just a few kilometers away from the stall. Each fishing expedition takes “Roong Tawan”, the boat owned by Mr. Vithan’s father, about five days. Normally,…

Pickled crabs are a delicacy in Thailand, layering sour and acidic notes onto the sweet umami of raw crab. And nowhere are they quite as delicious as in Chanthaburi, making them as rare as they are delicious. Today, it's a little easier to get your hands on this prized treat. Pookai Dong Klong Khlung is now a household name selling tons of pickled crab online every month. But it took a lot of hard work, and a little help from dtac Net for Living, for its founder Penpan Pongsiri to go from near-bankruptcy to online sales sensation. Sitting on Tessaban 4 Road in Chanthaburi’s Khlung district, Pookai Dong Klong Khlung started as a restaurant. It is decorated in bright orange, the color of crab roe. “Sea crabs from Klong Khlung rank among the best. Our area is the ultimate source of clean, fragrant crabs. Chanthaburi has both freshwater and the sea. The brackish water in the Khlung canal is ideal for crabs,” Ms. Penpan said. Ms. Penpan used to engage in fruit wholesaling – her family business. But four years ago, she noticed the emerging popularity of crabs brined in fish soy sauce and decided to change her path. In the beginning,…

As a lawyer in Thailand’s Chainat province, Wassana “Mui” Pinnak has seen firsthand the tragic effects of debt on farmers, who face expropriation when their harvests cannot cover the costs of seedlings and fertilizer. To develop new job opportunities in the region, she launched a brand of Thai chili paste that employs locals to meticulously handcraft her family recipes. With help from dtac Net for Living and under the brand Ban Tanai, her jars of nam prik have since become an online sensation. An Idea Born of the Plight of Thai Farmers The issue of rural debt is particularly glaring in Chainat. In a Thai government ranking of the human development of Thai provinces, Chainat ranked 75th out of 77 (National Economic and Social Development Board, 2017). In 2015, record droughts ravaged the farmlands with devastating consequences.“During a drought, farmers can only grow one harvest,” said Ms. Wassana. “Moreover, many of them borrowed 60,000 baht per rai [1600 sq meters or about 0.4 acres] for rice seedlings from merchants who promised high prices for the rice. Not only did the suppliers not honor those prices, but they forced the farmers to sell their land to pay their debts.” Ms. Wassana saw that…

Chai Nat is a small province in the heart of Thailand. The Tha Chin River and fertile soil make it ideal for growing rice, but foodies also love its Taengkwa pomelo, whose thin, slightly grained peel holds treasures of tart sweetness. Despite this bounty, farmers are locked in a cycle of debt and increasingly affected by climate change. dtacblog spoke to Tipwan Netnak, the first female head of Ban Tha Samrong, a village in Chai Nat’s Sankhaburi district. To grow new income streams for her community--and with a little help from dtac Net for Living--she is harnessing the power of mobile connectivity to turn around Ban Tha Samrong's fortunes. “Our hometown used to be so abundant. Each year, we could grow three harvests of rice. But things began to change about eight or nine years ago when the first severe drought hit Chai Nat. As water became scarce, we could only grow rice just once a year. This means our income has also dropped,” said Ms. Tipwan. Fighting Poverty As Ms. Tipwan became village chief around that time, things were off to a rocky start. “Being the first female village head, I was blamed for bringing bad luck to the…

In celebration of International Women’s Day 2021, dtacblog spoke to five female leaders about women's paths and roles in leadership. Tipayarat Kaewsringam, Chief Sales OfficerAs a female management veteran who has worked in multiple roles across the region and various industries, Ms. Tipayarat was seen the share of women in leadership roles increase over the past decades in Asia. This reflects a significant shift in Asian culture, moving towards a more balanced workplace.In the past, women in Asia might have experienced a barrier to employment in some industries. But today, those obstacles have been drastically reduced in commercial organizations.  “Having more female leaders in senior management can be considered a breakthrough of gender equality in Thai society,” said Ms. Tipayarat. "From change comes opportunity, I #choosetochallenge women to keep growing their capabilities." A female leadership style that is inclusive, open, consensus-building collaborative, and collegial can make a huge contribution to businesses’ success.However, female employees can still face discrimination when balancing family and work. Thus, dtac’s groundbreaking six-month maternity leave can be considered as a policy platform that provides an equal opportunity for women employees. “In the past women had to choose between family and work. But having a six-month maternity leave eliminates…