dtac story

11 must-see year-end destinations in Thailand

Looking for new spots to explore this holiday season? Over the past year, dtac has added tens of thousands of base stations nationwide to ensure you stay connected even when far from home. Here are our top picks: Golden Mountain temple, Bangkok Wat Saket sits atop an 80-meter-high hill to which it owes it name, the Golden Mount. It was once the highest point in Bangkok. The huge chedi contains relics of the Buddha, that were brought over from India. During the Loy Krathong festival that takes place every year during the night of the 12th Thai full moon (usually early November), the Wat Saket hosts a temple fair that lasts 9 days. People carry a long red cloth over their heads climbing the stairs to the top of the Golden Mount and wrap the cloth around the base of the chedi. Doi Pui Tribal Village and National Park, Chiang Mai Mount Doi Pui is the second mountain which makes up Soi Tuthep-Pui National Park. Make sure to visit the Hmong tribe village of Ban Kun Chang Kian. It has been able to maintain its traditions and beliefs. Between Doi Pui and Doi Suthep, there's the Royal Winter Palace or…

The Instagram theory of customer centricity

Some Instagram accounts are mainly for selfies or to document food. For Raewat Tankittiyakorn, Head of Channel Strategy and Partnership at dtac, he also see his Instagram account @raytomorrow as a way to better understand customers, in addition to a photography travel diary. What inspired you to use Instagram? In late 2016, I was studying the topic of customer’s digital adoption. I found a lot of theories out there, but I also wanted a direct experience. I figured it’s probably time to give it a try by myself. In fact, I don’t like using social media sites due to my privacy concerns. For Instagram, it provides some technical functions that can protect one's identity. What have you learned from your use of the platform? Instagrammers have positive attitudes with their specific interest on photos. From the day one I started using it, I realized that content was the key, and in this case, the content is an image. At that time, I used a very basic camera. But now, I use a SONY NEX-5, a mirrorless camera which can deliver more professional pictures. Once I got content, I wanted to know how to get more engagement, which is like the…

New service empowers Thai homes with flexible connectivity solution

dtac@home bridges the divide between high mobile penetration and unconnected homes. It’s a hot Friday morning when we accompanied the dtac@home sales reps to walk the streets of Chonburi. Everyone here has a smartphone—even kids have them. But most homes are otherwise missing basic home internet. The issue can be cost or just the slow, cumbersome process of subscribing to a wired broadband connection. There’s therefore no Wi-Fi for kids to use a laptop or tablet. Nor can TVs do online streaming. It’s all mobile or nothing. “Unconnected homes are typical of the growing digital divide in Thailand. Smartphone penetration is over 81 percent and, at 11Gb per month, data consumption dwarves that of many mature markets. But at the same time, many basic digital services remain too costly and too complicated,” says dtac@home product owner Krystle Ramos. dtac is bridging this digital divide with wireless home connectivity solutions, easy digital farming solutions and a connectivity platform for smarter electric motorcycles—three products that bring convenience to the many rather than the few. Of the three, dtac@home is the closest to a national commercial launch. dtac@home trialed initially in Chonburi, Surat Thani and Songkhla. Using a router, it creates a Wi-Fi…

“dtac arsa langbaan”, dtac’s flood damage restoration project. The real volunteering spirit of dtac.

dtac will always be there when Thai people needs help The tremendous flood at Varin Chumrab district, Ubon Ratchatani province caused a major destruction to the people in northeastern area. Apart from a destruction and dispersion of their properties and belongings, affected people’ s residences have been piled with debris and dirty sediments. The piles were heavily layered that people could not even return to reside in their residences. To make the situation worsen, flood water got locked in places caused the spread of bacteria and caused many sickness to residences. Majority of people could not restore their houses ิั themselves because the damage was in a critical level. Some of the house were totally perished in the raging stream. Part of residences were seniors and fatally-ill people who could not even help themselves. This problem was a main concern for the Mirror Foundation so they established the house restoration mission. Their mission aimed to return people to their houses as swiftly as possible. Dtac has agreed that this needed to be the first priority, hence offered to help by cooperating volunteering project. To support The Mirror Foundation’s strong endeavor , dtac established “dtac arsa langbaan” project which were consisted…

Tackling the online threats children are facing every day

We are living in the digital era which means everyone easily have an access to internet but internet also has its threatening demeanor, cyberbully for example. The group of people who are harmed by Cyberbully are mostly kids and adolescents who have little to no idea of how to protect themselves on the internet. To make the matter worse, their parents and teachers seem to have no idea too. This is when dtac came up with Safe Internet program campaign to protect kids from digital threat. dtac, together with teachers will create strategy to protect kids from Cyberbully. We have a chance to discuss with K. Rachaya Kulnapongse, AVP Sustainability of dtac toward Safe Internet Campaign. Cyberbully is a common thing everyone can face but kids can’t cope it well and have no protection scheme whatsoever. Mostly, when they are threatened with Cyberbully, kids tend to keep it to themselves and rarely consult their parents or teachers because they don’t think these two group of people can help them.This fact inspires us to educate teachers because they can provide a protection for kids at school. dtac has conducted a research and the result came up that 90 percent of teachers…

The sustainable coffee CEO empowering Thailand’s Northern farmers

Thrilled is the understatement for the opening of Never Stop Café x DoiTung, the newest Café on 32nd floor, dtac house. This special café is not just for delectable coffee and hangout spot but it is packed with the Social Enterprise background while stand strong with dtac’s motto. We have a chance to get the insight M.L. Dispanadda Diskul (Khun Duke) Chief Executive Officer, Mae Fah Luang Foundation under Royal Patronage. Khun Duke has given us a better understanding and insightful aspect toward the social enterprise background of Never Stop Café x DoiTung The start of Never Stop Café x DoiTung When we learned that dtac will open a concept café for their employees, we are thrilled with excitement because dtac and Mae Fah Luang Foundation have shared a valuable history together. Some time around 6-7 years ago, Mae Fah Luang Foundation has created contents to expose the true prices of agriculture goods to protect local farmers from unfair pricing. Dtac, at that time, helped us distributing this content which created a great impact for local farmers. Knowing that dtac planned to open café, we put an effort to collaborate and make this café come true. Why dtac? When it…

The secret sauce to dtac’s phenomenal results with tourists and migrants

When it comes to digital age, internet connection is the foundation of how we communicate and search for information. dtac positioned itself as a caring brand, not just for Thais, but for those who want to connect with their loved ones. And one of the target group is migrant workers and tourists. According to the survey, dtac gained 90% of market shares in this segment, clearly reinforcing its no 1 position in this segment. We bring you to talk with the marketing team who are responsible for migrant and tourist segment, led by Noi- Lalida Lohachitanond, Head of Migrant and tourist segment and the manager, Tum - Apichard Tinnasulanond. Multiracial team with shared goal The team of eight has a mix of races from Burmese, Cambodian and Chinese. It’s not just about language, but also culture and lifestyle that we need to truly understand, aimed at effective communications. Joe - Kittikhun Kleeliang He is a Thai national strategist with experience in aviation industry for a couple of years before joining dtac. He is interested in marketing job with scope of market analysis, product development and strategy design. Arm - Aung aung Htut He is a Burmese national with three years…

How new trends in workspaces are reinventing our way of work

“50% of people will be working remotely by 2020” Thanks to the advanced technologies, more than half of office workers are predicted to be working remotely, shifting from desk-based setting to a free form workspaces. According to the survey from Stanford University, it found that productivity of remote working was 13% higher than traditional counterparts. Furthermore, they will take less medical leave, while voluntary overtime went up 23%. Those figures drive many organizations to invent working spaces in order to serve their employee’s needs, which is a major factor for changes. Office pod has been emerged as a unique and modern solution that enables company to provide quiet, distraction-free workspaces within company. Christophe Veen and Bart de Groot from Buro Beehive designed a mobile self-contained office pod to transform underutilized buildings into affordable workspaces. It also offers a desk, storage, a second counter space, utilities and a sleek interior design. Today, remote working has gained ahuge popularity, especially in Asia Pacific. A number of co-working spaces has grown rapidly to 11,500 in 2019, doubling the number in EMEA. This resonates a major shift of working habit among Asian. Telecube - co-working in Japan style Recently, Mitsubishi Estate in collaboration with…

Seekster seeks growth by bringing technology to speed up its business by partnering with dtac SME

Special content by Brand Buffet Seekster, Thailand’s leading cleaning and maintenance platform startup for properties, is putting focus on small and medium sized enterprises (SMEs) group in order to seek business growth by using WorryFree package, provided by dtac. Additionally, it has broadened its services to internal management for SMEs called “Workforce”, bringing end-to-end solutions to SMEs beyond cleaning and maintenance services. Chatchanart Charanwattanakij, Chief Marketing Officer at Seekster, said technology is the foundation and key factor for startup success and secured growth as it helps solve problems easily, accurately and timely. It speeds up business growth with a faster pace. dtac SME as a technology partner for SMEs, it offers a range of business solutions to lower costs involved with communications. WorryFree package is specifically designed for SMEs, based on their insights, resulting in lower communication expenditure. Seekster plans to further subscribe this package for top-tier maids to attract and maintain them in this platform. Presently, Seekster has been running its operation for almost four years, having more than 10,000 maids and air-conditioning technicians from more than ten companies available. There were around 150,000 customers using Seekster, of which 60% from retail customers and the rest 40% from SMEs.…

Five Startups That Will Solve Social Problems

After months of working closely with Thai startups in dtac accelerate batch 7, we already know which startups have been granted the opportunities from us in early September. However, we still want to highlight some of the newcomers who share one mutual intention, which is the hope to make society better by their innovations. The following are five startups that you might want to keep an eye on because they are not only solving the social problems but also your daily difficulties, too. Arincare: A Startup that Tackles Medicine Prices and Patient Overcrowding The one and only startup from batch 7 that received both the Best Performance Startup and the Popular Vote awards, Arincare started with a goal to deal with one of the biggest problems in Thailand such as the overpriced medicine in private hospitals, the patient overcrowding, and the time patients have to wait for their medical supplies. Seeing these relentless problems as well as the opportunities to improve the quality of life for Thai people, Arincare came up with the idea of e-prescription. The startup works with the Ministry of Public Health and the Ministry of Digital Economy and Society. Their collaboration allows patients to pick up…

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