dtac story

dtac’s virtual CEO breakfasts aim to reinvent digital experiences in the new normal

With video conferencing replacing face-to-face meetings, dtac CEO Sharad Mehrotra has been hosting virtual breakfasts to restore a bit of warmth and humanity to business proceedings. His first virtual breakfasts welcomed the teams working on the dtac app and on Jaidee services. Fittingly, they discussed the changing nature of digital channels in the new normal. dtacblog joined the breakfast sessions to get an inside view on where dtac customers are headed in the COVID-19 era. On the first virtual breakfast, Mr. Mehrotra was tucking into a plate of fresh fruit while the Jaidee team sipped coffee he had delivered to their home. “Prepaid users are traditionally considered less digitally-savvy than their postpaid counterparts, but that’s becoming less true. Being digital is a question of survival in this economic situation,” said Nussaraporn Sumretphol, Head of the Value Creation Unit. “What we’re seeing is that even when money is tight, we have prepaid customers choosing unlimited internet, even if it is capped at 128kpbs, to have access to LINE messenger. It goes beyond entertainment. You can’t find work or connect with customers if you don’t have internet. And we offer it to them for just a few baht a day.” That view…

dtac launches online learning platform to build children’s digital resilience

June 2, 2020 - dtac is boosting children’s immunity to online threats through a new e-learning platform titled "Class for Super Kids,” which offers tutorials on technologies such as artificial intelligence or data visualization, in addition to building up their understanding of online threats. The Class for Super Kids – which launched today - is focused on creating responsible netizens while ensuring they can safely benefit from new technologies. After registering at learn.safeinternet.camp, children can access eight classes which last roughly one hour each. They can study at their own pace. The project is part of dtac’s Safe Internet mission, now in its fifth year. For 2020, the Safe Internet project is focusing on respecting sexual diversity, in response to a rise in online bullying of lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth, 80 percent of whom have reported that they have been victims of bullying. On-Uma Vattanasuk Rerkpattanapipat, dtac’s Head of Communication & Sustainability, said, “The Class for Super Kids project is designed to give knowledge and skills that aren’t currently taught in school. These skills are essential for children and teens, given that they spend nine hours or more on the online world on average.” With these…

Meet these dtac Heroes in the fight against COVID-19

A meaningful life on daily operation at dtac The COVID-19 pandemic has had a deep impact on the economy and our way of life, but it has also unveiled the bright side of humanity. We have witnessed tireless efforts from healthcare workers and the full support of populations the world over to their frontline fighters. At dtac, empowering societies by connecting our customers to what matters most has been the core of our business for more than 30 years. Internet connectivity impacts nearly every part of our lives, and we believe in making it personalized and relevant for our customers. With the #dtacHeroes series, we are featuring dtac employees who work on the frontline of connectivity to stand beside our customers. Previously, we featured Wasan Chanplab, who gave his all to to keep doctors and patients connected at Siriraj Hospital and Chinthanadit Pornsirikiat, who is supporting Thai businesses at this critical time. Next, we met Sunisa Sakephon, a dtac call center agent bridging the gap between patients with chronic diseases and clinicians from Siriraj Hospital. Her mission is called “dtac fights back against COVID-19”. Humanitarian mission “It’s a humanitarian mission as a part of a series of dtac’s social contributions…

Our ultimate #SaveStreetFood pick: the authentic Chinese flavors of Hokkee Pochana

It has been more than two months after the spread of the novel coronavirus entered to Thailand, resulting in the government’s lockdown and social distancing measures. Restaurants and street food stalls are among those who got affected economically. We have seen a lot of business adaptation to survive. But one thing that still remains in their hearts is delivering happiness through food. dtac, as a member of the Samyan neighborhood’s community, is fulfilling our mission to connect people to what matters most by featuring the area’s most delicious foodie spots in the series #SaveStreetFood throughout May. And the last episode goes to the legendary Chinese shophouse restaurant, Hokkee Pochana. What makes this 40-year old-fashion eatery become famous is the aromatic five spice goose or Haan Phalo. Malida Mongkholchaiwiwat, the owner of Hokkee Pochana, told dtac blog: “The restaurant is founded by my dad, Hong-Ieng Sae-Low. His job is a chef in Chinese restaurant in Shan Tou City, a coastal city along South China sea. When he sought migration to Thailand in 18th century, he brought his Chinese culinary skills to survive in Thailand as a fish maw soup hawker. A few years later, he found a good location to operate…

Jeh Na kitchen: Sea to table freshness at affordable prices

Samyan is a century-old community of Thai Chinese in central Bangkok. One of the neighborhood’s iconic landmarks is Samyan fresh market, which has been here for four decades at one of the busiest roads in Bangkok. Given the area’s gentrification, Samyan market has been relocated next to Chulalongkorn stadium. The two-story market features a great selection of tropical fruits and fresh seafood produces at affordable prices. It is normally vibrant with crowds of students and office workers in the afternoon and evening, emerging a wide range of renowned dishes, such as a huge portions thick bacon in Thai style and Pad Muen Li (stir-fried glass noodles with a mix of seafood and Thai kales seasoned by chili oil). This reinforces its position as a food heaven. One of the most renowned restaurants here is “Jeh Na kitchen” which means Big sister. It has been with Samyan market for more than 40 years since the establishment of the market. Hiran Ahikiat or Mhee, a founder of Jeh Na kitchen told dtac blog that: “I’ve been deeply associated with since I was born closed to the estuaries of the Chao Phraya River. I helped my dad prepare live edible crabs for sale.…

Keeping business connected to customers and employees despite COVID-19

The COVID-19 epidemic has had a devastating impact on businesses. Tourism must contend with a near-total travel ban. Global logistics have been disrupted by lockdown measures. Shopping malls and restaurants have faced weeks-long closures. And consumer confidence is at a record low. With thousands of small, medium and large enterprise clients, dtac has seen firsthand the many struggles businesses must face during this difficult time. In dtac’s Business Group, Chinthanadit Pornsirikiat, an assistant manager, has a client portfolio of around 100 clients in a wide range of sectors, and all were affected. BETTER DIGITAL SERVICES “My first impulse was to reach out and ask them how they were coping with the situation. While we’re practicing social distancing and remote working, staying connected is so important. We should keep them connected. It goes beyond provider-client relationships. We go through good times and bad times together and we’ll survive together,” he said. Indeed, many businesses rely on direct contact and dtac’s shops for service—many of which were shutdown throughout March and April. Before the COVID-19 outbreak, 80 percent of customers relied on shops to make payments. With the support of people like Mr. Chinthanadit, business owners quickly discovered other channels could be equally,…

dtac receives further confirmation of fastest download speeds

dtac has been topping download speed tests and beating out competitors for a year now, as per numerous news reports relaying independent network performance companies’ measurements. Starting with Opensignal in its May 2019 report, dtac was also named fastest network by nPerf in July 2019, followed by an overall win across three out of five categories from Tutela in February 2020. This week, it was reported dtac once again clinched Thailand’s fastest download speeds in the Opensignal Mobile Network Experience for January-March 2020. Referring to the report, it was quoted that devices recorded average 4G download speeds of 11.4 Mbps on dtac’s network. This underscores that dtac’s record rollout of high-band sites has dramatically improved the customer experience. This year, ultra-high-speed massive MIMO technology at high-traffic locations nationwide and thousands of additional sites on the 2300MHz partnership spectrum are expected to provide all customers with even better coverage and triple dtac’s data capacity. This will improve the network experience for all customers, no matter which device they use. dtac’s total number of high-capacity TDD sites is expected to amount to over 20,000 by yearend. Over the past three years, dtac increased its number of sites by over 60%. At the…

dtac CEO: “Supporting Thailand in the New Normal”

Dear customers, The threat of COVID-19 infections will end one day, although it will be many months. Even so, we are in a new normal that is here to stay no matter what: Digital channels will grow even more quickly than we had anticipated. Certain forms of social distancing measures will remain indefinitely. Recovering from the COVID-19’s economic impact will take a long time. Change is always scary but dtac responded to the COVID-19 situation quickly and effectively. And we will continue to do so. DIGITAL CHANNELS In March, dtac saw an explosion in the use of productivity apps like Zoom and Office 365. Usage of the dtac app also grew by 30 percent since the emergency decree, while daily user on dtac.co.th increased by 40% for the same period (March 25-April 23). We supported these changes with numerous measures for our customers: New packages with free data on productivity apps that are essential to Thailand’s economy. Incentives for new users of the dtac app, such as free data. Contingency measures to both maintain and continue developing our network. On the last point, dtac can continue to operate its Network Operation Center even if our headquarters were shut down. (In…

The dtac call center agents supporting Siriraj Hospital’s patients

“Hello there! I’m calling you from Siriraj Hospital. Have you ever tried the telehealth service from Siriraj Hospital?” Thus begins the dtac call agent’s pitch to a patient with a chronic health condition. She’s not calling to help them with their dtac subscription, but has volunteered to support Siriraj Hospital, one of the country’s designated hospitals to receive COVID-19 patients, on a mission to encourage patients to employ digital channels that are safer and less resource-intensive for the hospital’s staff. “As the spread of the deadly virus continues, general patients and those with chronic disease are recommended to avoid face-to-face interaction because they’ll risk getting infections, especially at Siriraj Hospital. Therefore, online medical consultations are encouraged for patients during this time,” said Visit Wamwanich, director of Siriraj Hospital. Siriraj Hospital is the oldest hospital in Thailand, founded by King Chulalongkorn in 1888 with the aim at providing public health services. The spread of COVID-19 pandemic has had a deep impact on various sectors, particularly medical and public health services. Providing the usual public health service during the COVID-19 crisis is a key mission for Siriraj Hospital. “That is why we developed Siriraj Connect, a telemedicine solution, providing medical services from…

How our mobility data can help predict and prevent the spread of COVID-19

Source: TELENOR In an effort to battle the COVID-19 spread, Telenor provides mobility data on population movement to Norwegian health authorities. “Blue is definitely my favorite color these days,” says Kenth Engø-Monsen. The senior researcher at Telenor Research gazes at the blue dots popping up on his screen. The darker the shade of blue, the more Engø-Monsen smiles. “What we have here is data on people’s movement from one specific area to another. A red color means we have an increase in movement, while blue signals a decrease. The shades indicate the frequency. The darker it is, the lower the frequency,” Engø-Monsen explains. In front of the researcher is a digital map of Norway covered in blue. Much of it dark blue. The maps show people’s movement in Norway on 10 March (left) and 15 March, compared to people’s movement on the same day the previous week. The blue color a decrease in movement. “I have never before witnessed such a massive drop in people’s movement, as we are seeing now,” says Engø-Monsen. Mobility data shows ‘exceptional changes’ “Since the Norwegian government announced its lockdown measures on 12 March, we have seen exceptional changes in mobility. In some places, the…

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