Sustainability

dtac’s “Think Hai D” program invites Mitr Phol employees to help combat climate emergency by properly disposing of e-waste

20 October 2022 – dtac’s “Think Hai D” program invites employees of Mitr Phol Group to take part in the #ThinkHaiDMeeTaeDai e-waste recycling campaign. The mobile operator will set up Think Hai D bins at Mitr Phol headquarters to collect e-waste. The collected e-waste will undergo a recycling process that meets international standards and avoids landfills. Did you know that almost every human activity contributes to carbon emissions and climate change? For example, watching movies on a smartphone for 30 minutes generates about 1.6 kgCO2e. Mr. Sharad Mehrotra, CEO of Total Access Communication PLC or dtac, said “So far this year we have worked to recycle more than 37,000 units of e-waste, which contributes to a reduction of over 355,000 kilograms of carbon equivalent. As climate change is accelerating to becoming a global climate emergency, dtac continues to raise awareness and motivate its employees and the public to act on climate change. We believe everyone has a role in the fight against this climate emergency.” Mr. Verajet Vongkusolkit, CEO, Thai Sugar, Energy and New Business Group at Mitr Phol Group, said, “We are fully committed to addressing GHG emissions from e-waste. Our collaboration with dtac on the #ThinkHaiD campaign further…

dtac Wins YouTube Works Awards Thailand 2022 in the Force For Good Category for Disabled-Friendly Ad

28 September 2022 – dtac wins the Force For Good category of the YouTube Works Awards Thailand 2022 for our “go beyond (dis)abilities into possibilities together” campaign. The YouTube Works Awards Thailand 2022 celebrates and champions brands and agencies that produced the most compelling campaigns on YouTube. dtac’s "go beyond (dis)abilities into possibilities altogether” achieved a best-in-class ad recall lift and brand consideration with Click-Through-Rate at over twice the industry average. How to Communicate with the Disabled and Abled Persons Equally dtac learned to understand disabled persons and wanted to communicate what we know differently to the public – that disabled persons have abilities to overcome obstacles and limitations. The difference is that disabled persons striving to attain better lives needed more effort to overcome everyday challenges that other people take for granted. dtac respect these efforts and wish to offer disabled persons and their caregivers' additional support. To communicate our understanding of disabled persons to the general public, we sat down and discussed with our creative agency and production house how best to do this. Fortunately, we have a short-film talent to represent disabled persons – “Tan - Nicharee” who not agreed to be our presenter but also to…

dtac X BMA Inspire constructive debate through “Battle for Better” in “BKK Ranger – Youth Power Transform the City” festival in support of #BraveAgainstCyberbullying

19 September 2022 – dtac is supporting the Bangkok Metropolitan Authority (BMA) in organizing the "BKK Rangers – Youth Power Transform the City” series of creative activities culminating in the “Battle for Better” debate. The debate aims to promote constructive discussion and critical thinking among Thai youth from BMA-operated schools on how to deal with cyberbullying. Join us for the 2 Big Debates On Sunday 25th September 2022, 16:00-17:00 Hrs., at the Thai-Japan BMA Youth Center in Dindaeng District for: The final round on the topic ‘How to end cyberbullying by embracing good morals rather than enforcing rules’ from Wat Pak Boh School and Mathayom Prachaniwet School A special debate between a youth team and adult team on the topic ‘Online culture – where adults need to open up and children need to listen’ The debates will also be broadcast live via dtac’s Twitter page, using the hashtag #BattleforBetter Creating Space for Constructive Debate to #EndCyberBullyingInOurGen dtac is collaborating with the BMA Department of Education to organize the first annual debate on #EndCyberBullyingInOurGen. This debut year has seen 96 students from 32 BMA schools participating. Prior to the debates, all participants were trained in debate and communication skills, analyzing topics,…

dtac Think Hai D x IT CITY x CSC Invite Customers to Properly Dispose of E-Waste to Help Reduce Landfills and Protect the Ozone Layer

15 September 2022 – dtac joins forces with IT CITY and CSC – two of the largest IT store chains in Thailand. With the rising demand in IT devices, the smartphone and IT device distributors have set a target to reach 440 branches nationwide by the end of 2022. In 2021, the sales of smartphones and IT devices accounted for more than 97% of their total sales. On World Ozone Day, dtac Think Hai D invites customers of IT CITY and CSC to properly dispose of their disused mobile devices and electronics at any of the #ThinkHaiD collection points at 25 branches of dtac service centers and 30 branches of IT CITY and CSC branches across Bangkok. The collection goal is 420,000 items of e-waste by the end of 2022. The collected e-waste will be properly recycled to avoid landfills, as landfill waste is responsible for methane emissions, which is 25 times worse in contributing to climate change than carbon dioxide emitted from activities like electricity generation, industrial operations, deforestation, and transport. Sharad Mehrotra, Chief Executive Officer of Total Access Communication Plc or dtac, said, “dtac set out 3 environmental targets: 1) Reduce greenhouse gas emissions by 50% within 2030;…

dtac Celebrates TISCO Foundation’s 40th Anniversary with #ThinkHaiD Zero eWaste

14 September 2022 – TISCO Foundation and dtac will jointly work together on reducing electronic waste by recycling under the #ThinkHaiD campaign with the aim to achieve zero waste. The partnership will also promote the Safe Internet campaign to increase digital immunity for marginalized children and youth, 4,040 children, under the support of the TISCO Foundation. Both activities will be held from November 2022 through January 2023 at the Cholpratan Anukroh School, Ayutthaya province. dtac aims to collect 420,000 pcs. by this year-endof electronic waste under the #ThinkHaiD campaign. Mr. Sadat Zaman, Chief Business Officer, Total Access Communication PLC or dtac, said, “dtac would like to congratulate the TISCO Foundation on their 40thanniversary. dtac, as long-standing telecommunications partner, is fully supportive of TISCO Group’s vision of sustainable development ensuring the community, society, and environment are cared for. TISCO Group’s policy is in line with dtac own’s 8 pillars of Responsible Business – two of which are Climate and Environment Management and Skills for an Accelerated Digital Future.” Mr. Sakchai Peechapat, Group Chief Executive of the TISCO Group, said, “TISCO is delighted to receive support from dtac on the 40th anniversary of our giving back to society. During the four decades…

dtac’s Mission SAFE Targets No Severe Incidents for Tower Climbers

August 26, 2022 – dtac aims to repeat 2021’s achievement of zero deaths and severe injuries of telecom tower climbers with “Mission SAFE”, contributing to the company’s supply chain sustainability goals. As dtac strives to expand our network to enhance customer experience nationwide, the extensive deployment of base stations means more technicians on the job. On any given day, an average of 80 technicians - called “tower climbers” – scale telecom towers up to 100 meters in height as part of their job to expand or maintain the network. Working at such heights is an occupational hazard with the risk of falling leading to possible severe injury or even death. To maximize occupational safety and minimize risk and incidents, dtac requires all suppliers and partners for tower climbers to train and pass our tower climber course. Mr. Prathet Tankuranun, Chief Technology Officer of dtac, noted, “As a network operator, we not only strive to expand our network to enhance the experience of our growing customer base but also ensure the safety of all telecom tower climbers. dtac’s Responsible Business mantra ensures that the health, safety, and well-being of all our employees and those in our supply chain are equally looked…

Social Development and Human Security Ministry, dtac to Give Digital Skills Training to Indigenous Peoples

The pivotal partnership will primarily run across 24 villages from 7 groups of ethnic minority backgrounds, aimed at raising their income by 50% Aug 18, 2022 - Social Development and Human Security Ministry and dtac today signed a memorandum of understanding (MoU), forming a partnership to empower the indigenous peoples through digital and entrepreneurial training, with the aim to increase economic well-being and promote sustainable tourism. The pivotal partnership will primarily focus on 24 villages covering seven ethnic minority groups with outstanding products and will expand to cover 20 groups of indigenous peoples in three years. According to data from the United Nations, 47% of all indigenous peoples globally in employment have no education, compared to 17% of their non-indigenous counterparts. This gap is even wider for women. In addition, more than 86% of indigenous peoples globally work in the informal economy, compared to 66% for their non-indigenous counterparts. Indigenous peoples are nearly three times as likely to be living in extreme poverty compared to their non-indigenous counterparts. The estimated indigenous population in Thailand is around six million people, covering 70 ethnic groups across the nation and with the majority living in mountain townships of northern and southern Thailand. Mr. Anukul Peedkaew,…

dtac and Salmon Books Launch a Gen-Z Short Story Compilation About Cyberbullying, Available at Leading Bookstores

dtac Safe Internet and Salmon Books jointly launch the printed version of HARSHTAG #BraveAgainstCyberbullying after releasing three of its short stories on online novel platform readAwrite and recording more than 1.87 million reads there 9 August 2022 – dtac Safe Internet, a pioneer in Thailand’s cyberbullying-prevention efforts, has partnered with Salmon Books and 10 Gen-Z writers to present thought-provoking stories that show how deeply entrenched cyberbullying is in digital life. The result of this partnership is HARSHTAG # BraveAgainstCyberbullying. Priced at Bt200, this compilation of short stories is now available at leading bookstores across Thailand and also at Minimore: bit.ly/3aVLJDa. Becoming #BraveAgainstCyberbullying In the wake of our global digital transformation, cyberbullying has intensified in many countries including Japan, Singapore, and the Philippines. Several governments have introduced comprehensive regulations to seriously combat its widespread threat. In Thailand, however, the situation is different. Despite Thai youth being the second-most cyberbullied, after Japanese youth, Thailand doesn’t yet have any clear rules to prevent or punish cyberbullying. “Victims should be able to claim financial compensation under civil laws.” “Sex education should cover diversity.” “Schools should have rules on cyberbullying, with offenders being punished.” “Stop describing only those who are slim and white as beautiful.”…

dtac Net for Living x TIJ x Robinhood Launch #ChimRiakYim Campaign to Help Formerly Incarcerated Persons Begin Sustainable Livelihoods

20 July 2022 – dtac Net for Living has teamed up with TIJ and Robinhood to launch the #ChimRiakYim campaign. This campaign features food and beverages prepared by formerly incarcerated persons who have received digital upskilling in order to support new career paths with dignity. In collaboration with the Robinhood delivery app, #ChimRiakYim is offering exciting and delicious deals on the dtac Net for Living Facebook page from 20 -30 July. Helping People Start Over Each year, more than one hundred thousand people are released from prison to restart their lives. For many, however, the transition back into society is fraught with challenges. According to the Ministry of Justice, the rate of recidivism – where formerly incarcerated persons commit new crimes and end up back in prison – have been as high as 13% over the past three years, with former drug offenders making up the majority of such cases. These numbers highlight the need for the justice system to provide more meaningful opportunities and support systems for resocialization. Dr. Anuwan Vongpichet, Deputy Executive Director of the Thailand Institute of Justice (TIJ) says, “TIJ’s vision is to promote change and level up the justice system. We firmly believe that capacity-building…

dtac Expands e-waste Drop-off Points Through IT CITY and CSC

Giveaway campaign with nearly 1,200 prizes is also launched to boost e-waste collection July 6, 2022 - dtac and IT CITY have teamed up to launch #ThinkHaiDeeMeeTaeDai campaign to create 30n additional e-waste drop-off points through IT CITY and CSC, Thailand’s leading IT superstore chain, across Bangkok. The collaboration is aimed at encouraging the return of old and end-of-life electrical and electronic equipment, also known as “e-waste”, to dedicated collection points as a part of proper e-waste management and to promote green growth and a circular economy. Tipayarat Kaewsringarm, Chief Sales Officer at Total Access Communication Plc or dtac, said: “dtac’s mobile device sales have recently doubled, with significant growth through our partner channels - IT CITY and CSC - over the previous year creating higher environmental costs. To address our responsible business practice concerning the climate and environment, dtac joins hands with IT CITY and CSC to collect at least 420,000 unused mobile devices by this year-end. This marks a major step, playing a bigger role from exclusive business partner for sales channel toward sustainable growth business partner. Pichai Neranartkomol, Vice Executive Chairman at IT CITY Plc, said: “As Thailand’s leading IT superstore chain with more than 400 branches nationwide,…

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