dtac’s Call Center Introduces Inclusive and Automated Services as Part of its Digital Transformation
March 31, 2022 – dtac’s Call Center has recently undergone several improvements as part of its commitment to digital transformation, improved customer experience, and digital inclusion. These improvements introduce AI technology and automations where relevant, while continuing to highlight the need for meaningful, human interactions between diverse customers and call center agents. Virat Jaruchoktaweechai, Head of Customer Call Service Division of Total Access Communication Plc or dtac, said, “Customer service plays an enormous role in business growth. As the frontline of customer service, dtac’s Call Center has rolled out three strategies – automation, human-to-human interactions, and digital inclusion – to meet the needs of an increasingly digital and diverse customer base.” For starters, the dtac Call Center has developed an AI-powered agent assistant that helps staff pull up relevant customer information with speed and accuracy. As a result, service efficiency has increased by 15%. In addition, the dtac Call Center has also raised its quality of service through an omnichannel call center model, interacting with and helping customers across multiple convenient touchpoints such as SMS, Line, and Facebook Messenger. Mr. Virat continued, “Moreover, the Covid-19 pandemic prompted the dtac Call Center to revolutionize how it operates, moving from a traditional…