Product & Services

How dtac Redefined Media Communication Amid the COVID-19 Crisis

The company has won 7 Media Awards from the Media Agency Association of Thailand in 2022 4 July 2022 – The COVID-19 pandemic created many new challenges for brands, prompting changes to the way companies communicate with consumers. These challenges stemmed from three significant developments: Consumers adopted digital behaviors at an unprecedented rate There was a significant rise in online purchasing and service requirements Healthcare and COVID-19 infection prevention became a top concern With these in mind, dtac adapted our communications strategy and began experimenting with novel, creative ways to reach consumers with the hope of also delighting them during difficult times. The efforts were recognized with 7 awards from the Media Agency Association of Thailand this year. More than award-winning, these campaigns have achieved dtac’s aim of creating widespread awareness and consumer reach in all regions of Thailand. dtac’s game-changing marketing communication strategies included the following approaches: 1. Using dtac app to introduce new offerings and services to consumer The dtac app became the key digital communication and engagement channel during COVID-19 lockdowns. The dtac app offers direct interactions between consumers and dtac which allows consumers to have a hyper personalized experience, with the opportunity to discover and…

Consistently Smooth and Sharp: dtac 5G is Now Available in all 77 Provinces

Best Deals on 5G Smartphones with dtac GO+ 5G Packages July 1, 2022 – dtac makes a significant contribution to Thailand’s economic recuperation with 5G coverage now available across all 77 provinces. Our "Good For All" strategy entails that dtac strives to continuously develop high-speed internet coverage to serve our subscribers across Thailand. To fulfill this mission, we have so far installed approximately 15,600 nodes using 700 MHz spectrum, based on Q1/2022 data – and will continue to expand the nationwide network for Thai residents and overseas visitors alike in the months to come. To celebrate this network expansion milestone, we are delighted to offer Best Deal packages, starting at THB 349, that offer immediate 5G connectivity, plus a range of smartphones to serve every need. Delivering on our “Value Focused Network” strategy, dtac’s 5G service covers all 77 provinces of Thailand, meeting the requirements of digital trendsetters as well as a variety of real-world usages. This nationwide coverage serves current 5G smartphone users as well as those who seek to upgrade to 5G smartphones to take advantage of faster and smoother 5G connectivity. dtac subscribers across Thailand are invited to try how much sharper and smoother 5G…

dtac’s Gaming Nation Celebrates 1st Anniversary with Exciting Top-Up Promotions for Gamers on Any Network

The platform aims to become the definitive hub for Thailand’s 32 million recreational and professional gamers Celebrates 1st Anniversary of Gaming Nation with exciting top-up promotions for gamers of any network 24 June 2022 – dtac aims to elevate Gaming Nation gaming top-up platform into the definitive hub for all gamers in Thailand building upon a robust partnership with many of the world’s leading game publishers, and uniquely rewarding users with Gaming Nation Coins and exclusive offers. Over the past 12 months, dtac’s Gaming Nation has broken new ground in the gaming top-up market with attractive promotions to create an accessible gaming community with over 30 popular games such as Valorant, ZEPETO, Ragnarok M, and Ragnarok X. Now, to celebrate the platform’s first anniversary, dtac is rolling out the "Gaming Nation 1stAnniversary" campaign, with an exciting range of promotions plus Gaming Nation Coins for gamers using any network. Mr. How Lih Ren, Chief Marketing Officer, Total Access Communication PLC or dtac, said, “The Thai gaming market has over 32 million users and is growing steadily across demographics – from newbies to experts of all ages and genders. Last year, gaming market revenue exceeded USD 1 billion with over 80%…

dtac TriNet prepares to issue bonds for high-net-worth investors in July

7 June 2022 - dtac TriNet Company Limited (DTN), a wholly owned subsidiary of Total Access Communications Public Company Limited (dtac), a telecommunications service provider, is preparing to offer senior unsecured bonds with bondholder representatives to institutional investors and high-net-worth investors. The offering is expected to take place during July 11, 12 and 14. DTN is rated at “AA,” with a “negative” outlook by TRIS Rating Co., Ltd. Bangkok Bank, Bank of Ayudhya, and Kasikornbank will be joint lead arrangers for the bonds. Sharad Mehrotra, Chief Executive Officer of dtac, stated that "The company has filed a registration statement with the SEC at the beginning of June for permission to offer the bonds with a minimum subscription value of 100,000 baht and in multiples of 100,000 baht for high-net-worth investors. The offering is expected to take place during July 11, 12, and 14. Bond maturity, rate of return, and details of the subscription will be disclosed at a later date." DTN is a telecommunications service provider under the dtac brand, with a subscriber base in Thailand as of the end of 2021 of approximately 19.6 million. DTN is also a license holder for various spectrums such as 700 MHz, 900…

dtac Welcomes PDPA enforcement on June 1, reaffirming its strong governance and human rights commitments for customers

May 30, 2022 - dtac is prepared and ready for the Personal Data Protection Act (PDPA) coming into force in Thailand on June 1, offering its services by taking proactive, investigative and corrective actions to protect data privacy. The move reaffirms its strong role in supporting its responsibility to respect human rights and strengthen good governance, while PDPA enforcement is a milestone for privacy protection in the nation in a manner aligned with global standards. dtac has adopted a personal data policy which describes in a consumer-friendly way the rationale and the manner in which dtac collects, stores and manages their personal data in compliance with the PDPA. The policy also details the opportunities that clients have to monitor and manage their personal data. From Human Rights to Privacy Policy Stephen James Helwig, Interim Chief Corporate Affairs Officer at Total Access Communications Plc or dtac, said “As running our business responsibly is our core strategy, two human rights issues that are directly related to dtac are the right to information and freedom of expression. dtac welcomes and is pleased to apply its policy, offering the optimal benefit for consumers, business and society as a whole. The enforcement of PDPA on…

don’t share your OTP! dtac warns customers about scammers

May 24, 2022 – dtac is warning customers about scammers asking for their one-time pin (OTP) or identification information. Don’t share such information with anyone else. Sharing one’s personal information can cause serious financial loss. dtac does not have a policy to contact customers asking for their OTP. Nor does dtac send out links to update their personal information online. Tip 1: Don’t share personal information with anybody else. In addition to OTPs or other identification numbers, bank account or credit card numbers should not be shared. This information can allow scammers to impersonate the legitimate owner of the accounts. For instance, scammers can use this information to take over banking or social media accounts, complete online purchases or transfer money to themselves. Tip 2: Don’t follow links from unknown persons. Fraudulent links are often sent via social media or SMS and will direct users to install a phishing program or share personal information. Scammers can then launch other scams under the victim’s name or transfer the money in the victim’s bank account to themselves. Customers are recommended to contact dtac via its official channels only, which are the dtac call center 1678, dtac Facebook page, and Twitter account @dtac.…

dtac Offers Special Privileges to Customers at the 22nd Money Expo 2022 Bangkok, Taking Place 12-15 May at Challenger Hall 2-3, IMPACT Muang Thong Thani

9 May 2022 – dtac Reward offers special privileges to dtac customers seeking wealth management and health solutions when they visit the 22nd Money Expo 2022 Bangkok, the most comprehensive investment exposition under one roof. For every transaction of THB 5,000, dtac customers will be rewarded with a double bonus: a gift, as well as an ME Coin from the Money Expo that can be used to enter the Lucky ME Coins lucky draw for a chance to win one of many great prizes. Moreover, dtac customers can redeem their dtac Reward Coins for special souvenirs from the Money Expo and discount coupons for use at the food court. The dtac booth will offer a wide range of products and services at discounted rates for the entire duration of the event, from 12-15 May, at the Challenger Hall 2-3, IMPACT Muang Thong Thani. Special Privileges for dtac Customers at the 22nd Money Expo 2020 Bangkok: 1) For every transaction of THB 5,000 and over, you will receive: 1st Bonus – Bossini pouch valued at 1,090 Baht (limited to 150 units per day) 2nd Bonus – 1 ME Coin which can be used to enter the Lucky ME Coins lucky draw…

dtac Celebrates Thailand Reopening by offering free sim, data, and calls with Thailand’s #1 Happy Tourist Sim

5 May 2022 – As of 1 May, the Thai government has eased entry procedures for overseas tourists by rescinding the COVID - 19 Test & Go requirement. To support this significant and exciting step in the country’s economic recovery, dtac has launched new call packages for short-term tourists with unlimited high-speed connectivity and free same-network calls together with free 5G sim giveaway for any customers at airport channel. These offers, ranging from 3 to 90 days of usage, also include discounted overseas calls and free text chat on 5 apps to cater to a broad range of tourists. The packages are available now at dtac counters in Suvarnabhumi Airport and Don Mueang Airport in Bangkok, as well as Phuket Airport. Mr. How Lih Ren, Chief Marketing Officer, Total Access Communication PLC or dtac, said, “The government’s reopening of our borders from the beginning of May will definitely incentivize many more overseas tourists to come to Thailand. The Tourism Authority of Thailand (TAT) estimated that in 2022, Thailand will receive no less than 10 million overseas tourists, generating at least 500 billion Thai Baht in tourism revenue. The TAT has also set a target to welcome no less than 300,000…

dtac customers can stop call center scams by reporting nefarious phone numbers to 1678

12 April 2022 – dtac receives SMS scam reports, blocks nefarious numbers and forwards scam investigations to its regulator and the police as part of its continued measures to ensure cybersecurity for its customers. dtac customers can call or send an SMS/MMS to 1678 to report suspected scam messages, Furthermore, dtac advises customers to be cautious and avoid accepting unknown incoming calls with a + (plus sign) in front, indicating that the call is from a foreign country. dtac customers who encounter call center and SMS scams can inform us via one of two methods: Call 1678. Follow the instructions given by the Interactive Voice Response (IVR) system. After completing all the steps, the system will send you an SMS confirmation and report the scam to dtac. We will investigate the case, block the scammer’s phone number and contact the police and our regulator for further investigation. Send an SMS/MMS to 1678. dtac customers can also report a scam by attaching a screenshot of the incoming call or SMS as evidence. dtac will then investigate the case and take necessary follow-up actions against the scammers. dtac has been tackling call center scams since September of last year, investigating each case…

Khanom Jeen Namyapoo uses market research and dtac OneCall to professionalize its booming business in Chiang Mai

Khanom Jeen Namyapoo used data to study food ordering behavior, develop its menu and choose appropriate locations for its new branches The eatery differentiates itself as a vendor for premium fresh rice noodles by combining traditional recipes with digital marketing to overcome the challenges of the Covid-19 pandemic The eatery uses dtac OneCall service from dtac business to serve customers and organize incoming calls from every branch April 7, 2022 When it comes to the restaurant business, Chiang Mai is a challenging place. New restaurants may do good business when they first open, but if they are slow to adapt to changing customer tastes, many end up closing. But Khanom Jeen Namyapoo has impressively turned this narrative on its head. Specializing in traditional rice vermicelli noodles with crab curry sauce, this business is proudly entering its fifth year with four branches across Chiang Mai, and two more in the works. Citywide expansion aside, this once-modest eatery has established a thriving food retail business called Khanom Jeen Namyapoo Chiang Mai Co. Ltd. and also has a robust CSR program to give back to society. What’s the secret to their success? Let’s find out. The restaurant’s founder, Mr. Max, quit his…

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