dtac’s resilience strategy for a transformed Thailand
Digital-first strategy of high-speed internet for all and personalized services can respond to fast-changing consumer behaviors while lifting Thai society’s resilience 22 February 2021 - Today, dtac unveiled deep changes in Thailand’s mobile users to which it is responding with the continued rollout of 5G/4G sites and digital-first services. User data highlights the emergence of new segments in 2020, such as remote workers and rural digizens. To best serve their specific needs, dtac is investing in a range of network technologies, such as 5G/4G dynamic spectrum, while cementing its leadership on TDD and massive MIMO. The operator also stressed that the dtac app will deliver more affordability and enhanced services. Sharad Mehrotra, Chief Executive Officer at Total Access Communication Plc or dtac, said, “Connectivity is an essential service and dtac’s high-speed internet will lift the resilience of our customers. In addition to affordable and reliable 4G and 5G, we are also developing a wide range of services to empower their digital lives. In 2021, dtac is committed to making our customers’ experience smoother, more personalized and more rewarding.” HIGH-SPEED FOR ALL dtac’s data indicates that the social distancing measures of 2020 reshaped Thailand’s mobile usage. Data usage in the provinces…