Press Releases

dtac expresses loyalty and offers blessings in celebration of Her Majesty Queen Sirikit the Queen Mother’s birthday

On the auspicious occasion of the birthday anniversary of Her Majesty Queen Sirikit The Queen Mother on August 12, 2019, Miss Nardrerdee Arj-Harnwongse, Chief People Officer, Total Access Communication PLC or dtac, led the team of dtac executives and employees to express loyalty and attend the ceremony to offer blessings, light candles, and sing a tribute song “Sadudee Phra Mae Thai” in celebration of Her Majesty Queen Sirikit the Queen Mother’s birthday at Sanam Luang Ceremonial Ground dtac executives and employees are among the Thais, who, with utmost loyalty and gratitude, offer blessings and wish Her Majesty Queen Sirikit the Queen Mother’s good health and long life on this auspicious day.

dtac presents flowers to Her Royal Highness Princess Soamsawali Krom Muen Suddhanarinatha

Thursday, August 8, 2019 - Miss Nardrerdee Arj-harnwongse, Chief People Officer, Total Access Communication PLC or dtac, along with a team of executives and employees, presented a vase of flowers to the portrait of Her Royal Highness Princess Soamsawali Krom Muen Suddhanarinatha and signed the book of blessing to wish Her Royal Highness Princess Soamsawali a quick recovery at Bhumisirimangkalanusorn Building, King Chulalongkorn Memorial Hospital, the Thai Red Cross Society. Her Royal Highness Princess Soamsawali Krom Muen Suddhanarinatha has performed royal duties for the well-being and welfare of the Thai people, specifically in the areas of social work and public health. Some of the Thai Red Cross projects under Her Royal Highness's Patronage include the Thai Red Cross Society Prevention of Mother-To-Child Transmission of HIV (TRCS PMTCT) Program, the Thai Red Cross "HIV Formula Feeding Fund," and the Princess Soamsawali AIDS Medication Fund of the Thai Red Cross Society. Her Royal Highness Princess Soamsawali also founded the Friends in Need (of "PA") Volunteers Foundation, the Thai Red Cross, to provide relief to victims of natural disasters and has paid several visits to boost their morale and encouragement. dtac executive and employees wish Her Royal Highness Princess Soamsawali a quick recovery,…

dtac launches ‘Jaidee Jaek Suk’, Thailand’s first prepaid CRM campaign

Prepaid customers, who normally switch to other operators within 3-6 months after SIM registration, will be rewarded for their loyalty in a major customer relationship management (CRM) first for Thailand. 20 million baht in prizes to encourage dtac’s 15 million prepaid consumers to benefit from the full benefits of the dtac application. August 7, 2019 – dtac has launched a new customer relationship management (CRM) campaign, Jaidee Jaek Suk (“kindness brings giving”), to build a sustainable relationship between dtac and its prepaid customers. The campaign promotes long-term value for customers as per the jaidee (kindness) commitment of the dtac brand. In a first for Thailand, it rewards prepaid customers with loyalty benefits tailored to them. Insights into 3 dtac prepaid marketing strategies Mr. How Lih Ren, Chief Marketing Officer, Total Access Communication Public Company Limited or dtac, said, “dtac will never stop developing and creating services to meet customers’ needs by the in-depth study of customers’ problems and demands.” He outlined three key points: 1. Knowing real customer needs dtac’s study on prepaid customers’ pain points and behavior revealed two major trends: Prepaid customers usually terminate the services only 3-6 months after the SIM activations. They believe that they…

dtac launches Android zero-touch enrollment in Thailand, equipping enterprises to enter Digital Transformation

AndroidTM zero-touch supports Google’s fast, simple, and secure deployment method for corporate customers to have smartphones ready to use right out of the box August 1, 2019 – Total Access Communication PLC or dtac announced it is Thailand’s first official enterprise reseller for Google’s Android zero-touch enrollment. This seamless and secure deployment method allows businesses to pre-configure settings, management, and applications for their employees so that devices are up and running out of the box. Android for Enterprise Most of smartphones used in companies in Thailand run on Android. Many organizations face difficulties in platform or application installation on enterprise devices, which are essential tools for their employees to do their work or provide services to customers. Those organizations require human resources, time, and effort in managing those Android devices as well as keeping up with technology and keeping software updated at all times. By partnering with GoogleTM and offering Android zero-touch enrollment, dtac will be able to deliver a superior end-user experience for enterprise customers, as this automated deployment method reduces the dependency on IT support and simplifies the delivery and activation process. Enterprises must adapt for Digital Transformation The current business trends are moving towards Digital Transformation with…

dtac expands 4G coverage to support trial run at lavish new MRT stations

August 1, 2019 – dtac has installed signal boosters to provide 4G mobile coverage for passengers riding the MRT Blue Line extension. The Mass Rapid Transit Authority of Thailand (MRTA) has begun offering free test rides to the public from Wat Mangkon to Tha Phra during the trial run starting July 29, 2019 until September 28, 2019. The official launch date of the completed Blue Line extension from Hua Lamphong to Lak Song has been set for September 29, 2019. The Wat Mangkon-Tha Phra section is part of the Blue Line extension that runs from Hua Lamphong to Lak Song. The MRT expects 20,000 passengers per day or 1.2 million passengers during the 2-month trial run period. To accommodate this increase in traffic, dtac has proceeded with a rollout of signal boosters and trials of both voice and data services. dtac will also bolster its coverage on the second phase of the Blue Line extension in time for its opening. Mr. Prathet Tankuranun, Chief Technology Officer, Total Access Communication PLC or dtac, said, “dtac has already expanded 4G coverage at the four new underground stations – Wat Mangkon, Sam Yot, Sanam Chai and Itsaraphap – to provide high-speed mobile connectivity…

“Farm Man Yum”, the collaborated application of dtac and ricult, is forecasting rainfall volume to prepare Thai farmers for the upcoming drought.

Farmers in the central and northeastern region must store the water to prevent the damage of their rice plants. The effective forecast is crucial due to the shortage and the delay of the rain in the second half of this year. “Farm Man Yum” provides an accurate rainfall volume forecast in various duration for the effective agriculture. 30 July 2019 – “Farm Man Yum”, the collaborated application from dtac and ricult, has revealed that the rainfall volume in the second half of the year will be low and delayed, especially at the northeastern region. The affected area are as followed: Choom-Puang district, Nakhon Ratchasima province, Varin Chumrab district, Ubon Ratchathani province, Meung district, Surin province, Pa Sak Cholasit dam and Ubolratana dam. Thus, the farmers in these aforementioned areas are encouraged to receive an accurate rainfall and weather forecast from “Farm Man Yum”. The application is able to forecast the rainfall volume effectively toward individual planting plots and the ranges of duration are varied from 7 days, 6 weeks and 9 months ahead. The rainfall volume in Nakhon Ratchasima province will be lower than the same duration last year. Farmers are strongly encouraged to store the water to prevent the…

dtac expresses respect and loyalty in joining the marching ceremony to commemorate His Majesty King Maha Vajiralongkorn’s birthday

On the auspicious occasion of the 67th birthday anniversary of His Majesty King Rama X Maha Vajiralongkorn on July 28, 2019, Mrs. Alexandra Reich, Chief Executive Officer, Mr. Prathet Tankuranun, Chief Technology Officer, Miss Tipayarat Kaewsringarm, Chief Sales Officer, and Miss Nardrerdee Arj-harnwongse, Chief People Officer, Total Access Communication PLC or dtac, led the team of executives and employees to pay respect and express loyalty by joining the marching ceremony, the well-wishing candle-lighting ceremony and the singing of the Royal Anthem and Sadudee Jom Racha in honor of His Majesty at Sanam Luang. His Majesty King Maha Vajiralongkorn has followed in the footsteps of His Majesty King Bhumibol Adulyadej The Great and Her Majesty Queen Sirikit The Queen Mother in performing royal duties and religious ceremonies to raise morale of the Thai people and carrying on royal projects in various fields, such as medical services, public welfare, education, social work, foreign affairs, and agriculture. This is a demonstration of His Majesty’s tireless devotion for the well-being and prosperity of the Thai people and the sustainable development of the country. dtac executives and employees are among the Thais who, in appreciation of His Majesty the King’s divine grace, are ready to…

dtac never stops taking care of you, launching “Samsung Galaxy Watch eSIM”

Promotion for health-conscious customers starting from 10,490 baht and free Number Pairing service fee for 6 months July 25 2019 - Mr. Arkapong Linpisarn, Head of Branded Sales Division, Total Access Communication PLC or dtac, emphasizes the “dtac never stops taking care of you” mission with a new marketing campaign to deliver value to customers by joining hands with Mr. Voravut Phongchinphat, Director of Retail Division, Thai Samsung Electronics Co., Ltd., a world leader in innovation and technology, to launch Samsung Galaxy Watch eSIM, a smart watch that keeps you connected to the world from anywhere and allows you to make and receive calls, text, and use social media wirelessly even without smartphone. Samsung Galaxy Watch eSIM is on July 25 at all dtac service centers nationwide and dtac online store. Samsung Galaxy Watch eSIM brings a new definition of “watch” that reflects your identity, with customizable watch faces on a uniquely designed circular screen and interchangeable straps. More importantly, a built-in eSIM gives you freedom to make calls and text without smartphone, thus keeping you always connected. With a lengthy battery life, Samsung Galaxy Watch lets you enjoy online music streaming wirelessly during your favorite activities on one charge.…

dtac declines the issue concerning JAS takeover

Today (July 24, 2019), Total Access Communication PLC or dtac has submitted a clarification to The Stock Exchange of Thailand to decline the issue concerning the purchase of the shares in Jasmine International PLC or JAS, the Wireline telecommunication company (Home internet). dtac has to decline this issue for the clarification. Our company is committed to continually improving its mobile services: 4G, 3G, 2G and various digital communication technologies, connecting its customers to what matters most, and empowering society.

dtac reported strong performance in the second quarter of 2019

15 July 2019 – Total Access Communication PLC. or dtac reported strong performance in Q219. dtac focused on customer-centric network optimization to rebuild customers’ trust and confidence in the network. Customers’ experience and confidence in the network improved with better perception towards the network and less complaints. As part of the ongoing effort, an acquisition of 700MHz through allocation in late June 2019 will provide an improvement opportunity in the near future to boost dtac’s network coverage nationwide as well as improve mobile internet experience in remote areas in addition to higher capacity for urban users. At the end of Q219, total subscriber base stood at 20.6 million with a reduction in subscriber loss to only 94k, best since Q116. Number of 2300MHz base stations reached 16.0k, an addition of 0.6k base stations during the quarter. 348 additional 2100MHz base stations were also added in Q219 to fix coverage in existing footprint. Service revenues excluding IC for Q219 increased 1.6% QoQ, mainly driven by the removal of unlimited prepaid acquisition package with introduction of aggressive fixed data volume packages at a slightly higher price point, and continuous growth in postpaid. EBITDA for Q219 amounted to THB 6.6 billion, increasing 7.2%…

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