Srichand Partners with dtac SME to Become the Driving Force in Communication Solutions, Improving Cost Efficiency and Increasing Customer Satisfaction
November 7, 2019 – Srichand, a Thai beauty brand that has been in business for over seven decades, collaborates with dtac as a partner in communication solutions, expecting the partnership to be the driving force behind the lean organization by improving cost efficiency and increasing customer satisfaction. Srichand has been recognized for its success. The company started as a family business, selling beauty products in small, upcountry shops. Over the years, Srichand has been successful in increasing the product sales and expanding their distribution channels, making the brand become one of the leading counter-brands at prominent department stores. Last year alone the company made over 300 million baht from product sales. One of the reasons behind this success is that Srichand believes in collaborating with partners from various industries. The expertise from the partners provide what Srichand needs to make the business thrive. Goal and Strategy of Srichand Rawit Hanutsaha, Chief Executive Officer of Srichand United Dispensary Co., Ltd. and the third generation of the business, said that the success didn’t come from rebranding the logo and packaging, making it more modern; their strategy was different from others when they decided to rebrand a few years ago. The key factor…