Press Releases

How dtac Redefined Media Communication Amid the COVID-19 Crisis

The company has won 7 Media Awards from the Media Agency Association of Thailand in 2022 4 July 2022 – The COVID-19 pandemic created many new challenges for brands, prompting changes to the way companies communicate with consumers. These challenges stemmed from three significant developments: Consumers adopted digital behaviors at an unprecedented rate There was a significant rise in online purchasing and service requirements Healthcare and COVID-19 infection prevention became a top concern With these in mind, dtac adapted our communications strategy and began experimenting with novel, creative ways to reach consumers with the hope of also delighting them during difficult times. The efforts were recognized with 7 awards from the Media Agency Association of Thailand this year. More than award-winning, these campaigns have achieved dtac’s aim of creating widespread awareness and consumer reach in all regions of Thailand. dtac’s game-changing marketing communication strategies included the following approaches: 1. Using dtac app to introduce new offerings and services to consumer The dtac app became the key digital communication and engagement channel during COVID-19 lockdowns. The dtac app offers direct interactions between consumers and dtac which allows consumers to have a hyper personalized experience, with the opportunity to discover and…

Consistently Smooth and Sharp: dtac 5G is Now Available in all 77 Provinces

Best Deals on 5G Smartphones with dtac GO+ 5G Packages July 1, 2022 – dtac makes a significant contribution to Thailand’s economic recuperation with 5G coverage now available across all 77 provinces. Our "Good For All" strategy entails that dtac strives to continuously develop high-speed internet coverage to serve our subscribers across Thailand. To fulfill this mission, we have so far installed approximately 15,600 nodes using 700 MHz spectrum, based on Q1/2022 data – and will continue to expand the nationwide network for Thai residents and overseas visitors alike in the months to come. To celebrate this network expansion milestone, we are delighted to offer Best Deal packages, starting at THB 349, that offer immediate 5G connectivity, plus a range of smartphones to serve every need. Delivering on our “Value Focused Network” strategy, dtac’s 5G service covers all 77 provinces of Thailand, meeting the requirements of digital trendsetters as well as a variety of real-world usages. This nationwide coverage serves current 5G smartphone users as well as those who seek to upgrade to 5G smartphones to take advantage of faster and smoother 5G connectivity. dtac subscribers across Thailand are invited to try how much sharper and smoother 5G…

Telenor – Building a new telecom-tech company in Thailand for growth 2.0

During a briefing with media in Thailand, Sigve Brekke, President and Chief Executive Officer (CEO) of Telenor Group and Jorgen Rostrup, EVP and Head of Telenor Asia, Telenor Group talked about Telenor’s ambition to build great telecom-tech companies in Thailand and Asia. The roundtable discussion happened one day after Telenor and Axiata received regulatory clearance in Malaysia to move on to the next steps with the Celcom-Digi merger in that market. When Telenor enter the Thai market 20 years ago, the company’s vision was that every Thai deserves a mobile phone and should be able to afford it. Telenor launched market-changing initiatives such as per-second billing and new marketing and distribution models to bring affordability to the masses. Today, Thailand’s mobile phone penetration is 86% with 98.5 million mobile connections. That was what Sigve Brekke called Telenor’s growth 1.0 in Thailand. For the next 20 years, Telenor’s growth in Thailand will look very different. Sigve Brekke said that the telecommunications industry is facing a perfect storm with new technologies – artificial intelligence, Internet of Things and 5G - coming together. It will no longer be about connecting people together but connecting machines and physical objects to the Internet. There will…

Celcom-Digi receives regulatory clearance to move forward with merger in Malaysia

29 June, 2022 - Telenor Group’s Malaysian subsidiary Digi.Com Berhad (“Digi”), and Axiata Group Berhad announced today that they have received a Notice of No Objection from the Malaysian Communications and Multimedia Commission (“MCMC”) on the proposed merger of Celcom and Digi’s telco operations. With this notice the MCMC consents for the parties to advance to the next phase of the proposed transaction. The completion of the proposed transaction will now be subject to the approval of the Securities Commission, Bursa Malaysia, and by both Axiata and Digi shareholders. “We have reached a positive milestone in the Malaysian merger process with this regulatory clearance. We are excited to move towards realising the full potential of bringing these two companies together, establishing a commercially stronger and more resilient digital service provider. With the proposed structural moves in Thailand and Malaysia, Telenor has a clear ambition to create future-fit companies that can better support ambitious national digital aspirations and bring new, advanced services to consumers across the region," said Jørgen Arentz Rostrup, Executive Vice President and Head of Telenor Asia. To ensure that consumers in Malaysia will continue to benefit from effective competition in the telecommunications sector, Axiata and Digi have offered an…

dtac’s Gaming Nation Celebrates 1st Anniversary with Exciting Top-Up Promotions for Gamers on Any Network

The platform aims to become the definitive hub for Thailand’s 32 million recreational and professional gamers Celebrates 1st Anniversary of Gaming Nation with exciting top-up promotions for gamers of any network 24 June 2022 – dtac aims to elevate Gaming Nation gaming top-up platform into the definitive hub for all gamers in Thailand building upon a robust partnership with many of the world’s leading game publishers, and uniquely rewarding users with Gaming Nation Coins and exclusive offers. Over the past 12 months, dtac’s Gaming Nation has broken new ground in the gaming top-up market with attractive promotions to create an accessible gaming community with over 30 popular games such as Valorant, ZEPETO, Ragnarok M, and Ragnarok X. Now, to celebrate the platform’s first anniversary, dtac is rolling out the "Gaming Nation 1stAnniversary" campaign, with an exciting range of promotions plus Gaming Nation Coins for gamers using any network. Mr. How Lih Ren, Chief Marketing Officer, Total Access Communication PLC or dtac, said, “The Thai gaming market has over 32 million users and is growing steadily across demographics – from newbies to experts of all ages and genders. Last year, gaming market revenue exceeded USD 1 billion with over 80%…

dtac’s New Mobile ID Allows Customers to Use Their Mobile Numbers for ID Verification When Making Digital Transactions

dtac customers who sign up today get 7-day free max-speed social media usage on Facebook, Instagram, LINE, Messenger, and Twitter dtac Mobile ID users no longer need to use an ID card when registering a new SIM, conducting banking transactions, or receiving government and private-sector services such as electronic driving licenses 16 June 2022 – dtac invites customers to register for its Mobile ID service for identity verification. Identity verification is currently required for a multitude of electronic transactions, such as for obtaining a DLT QR License (digital driving license), tax e-Filing, sending or receiving parcels with Thailand Post, opening a stock account with the Securities Authority of Thailand, opening a savings account at Bangkok Bank, and registering for an online account with the Social Security Office. Electronic ID availability and requirements vary among service providers. In addition to the many conveniences Mobile ID offers, dtac customers registering for the service can also enjoy free maximum-speed social media usage for 7 days on Facebook, Instagram, LINE, Messenger, and Twitter. Mr. How Lih Ren, Chief Marketing Officer of dtac, elaborates, “dtac has developed our Mobile ID service platform to replace ID cards with mobile phone numbers. This complies with the…

dtac Launches Three 5G IoT Solutions to Transform Industry & Revitalize Thai Economy

June 16, 2022 – Mr. Chaiwut Thanakamanusorn, Minister of Digital Economy and Society (DES) peruse the launch of dtac 5G IoT Solutions at the Thailand 5G Summit 2022. dtac introduces solutions for 3 core markets: Smart Factory, Smart Logistics, and Smart Utilities to contribute to the revitalization of the Thai economy by digitally transforming the industry and corporate sectors. In addition, dtac highlights 5G Private Network for the industries. Presenting the 5G technologies to the dignitaries are Mr. Stephen James Helwig, Interim Chief Corporate Affairs Officer, and Mr. Lertratana Ratananukul, Head of Government Relations Division, Total Access Communication PLC or dtac. Stakeholders in the manufacturing industry and other large enterprises are invited to discover the latest 5G trends at the Thailand 5G Summit 2022, organized by the Digital Economy Promotion Agency (DEPA). The event is held from June 16-17, 2022 on the 22nd floor of the Centara Grand & Bangkok Convention Center, Central World, Bangkok. At the Thailand 5G Summit 2022, dtac business launches 5G IoT solutions for 3 core markets: Smart Factory Solutions: These will digitally transform factories and traditional or analog manufacturing processes with big data support. dtac solution developers can assess existing systems and develop digitalization plans…

dtac 5G to Revitalize Thai Economy & Transform Industry Sector

Launch of 5G IoT Solutions at Thailand 5G Summit 2022 5G Experts Share Experiences on Digital Transformation at the Summit June 15, 2022 – dtac is steadily introducing new 5G IoT technologies and 5G Private Network to support Thailand’s economic recuperation. In particular, the Company’s goal is to facilitate the digital transformation of the industrial sector by promoting Smart Factories, Smart Logistics, and Smart Utilities. Stakeholders in the manufacturing industry and other large enterprises are invited to discover the latest 5G trends at the Thailand 5G Summit 2022, organized by the Digital Economy Promotion Agency (DEPA). The event will be held 16-17 June 2022 on the 22nd floor of the Centara Grand & Bangkok Convention Center, Central World, Bangkok. Mr. Sadat Ibne Zaman, Chief Business Officer, Total Access Communication PLC or dtac, said, "Investing in 5G is key to the revitalization of the industrial sector, and it is essential today to transform digitally to support business recuperation. As an enabler of digitalization for the industrial and corporate sectors in Thailand, dtac believes that 5G is essential to unlocking Thailand’s full potential during this period of economic and tourism recuperation.” According to a report from The Office of Industrial Economics…

How Fast, Reliable Internet Supports Thai Worshippers and Temple Workers as They Seek Blessings from Luang Phor Plod Ni at Wat Phra That Wayo

June 9, 2022 – Thai people are famous the world over for their generosity and fun-loving nature. Equally linked to the Thai identity is a strong belief in the supernatural. We see it everywhere: white cars covered with “This vehicle is red” stickers, people wearing certain colors on certain days, auspicious bracelets and amulets paired with professional suits, lucky wallpaper adorning mobile phone home screens, and mystical tattoos with protective properties. Then there’s the obsession with lucky numbers. Many Thais look out for lucky numbers to try at lottery drawings twice a month, while others pay extra for lucky mobile phone numbers – all in search of better fortune. Thais have faith in and find courage from the supernatural and are truly “superstitious” or on the path of “Mutelu”. A recent study by Mahidol University’s College of Management, titled “Marketing in the Uncertain World”, revealed that more than 52 million Thais believe in the supernatural. Of them, 58 per cent have developed superstitious beliefs as a result of the people around them. The superstitious side of Thai people is most visible during phases of uncertainty, or around the time of key decisions. The COVID-19 pandemic is one such example. Over…

dtac TriNet prepares to issue bonds for high-net-worth investors in July

7 June 2022 - dtac TriNet Company Limited (DTN), a wholly owned subsidiary of Total Access Communications Public Company Limited (dtac), a telecommunications service provider, is preparing to offer senior unsecured bonds with bondholder representatives to institutional investors and high-net-worth investors. The offering is expected to take place during July 11, 12 and 14. DTN is rated at “AA,” with a “negative” outlook by TRIS Rating Co., Ltd. Bangkok Bank, Bank of Ayudhya, and Kasikornbank will be joint lead arrangers for the bonds. Sharad Mehrotra, Chief Executive Officer of dtac, stated that "The company has filed a registration statement with the SEC at the beginning of June for permission to offer the bonds with a minimum subscription value of 100,000 baht and in multiples of 100,000 baht for high-net-worth investors. The offering is expected to take place during July 11, 12, and 14. Bond maturity, rate of return, and details of the subscription will be disclosed at a later date." DTN is a telecommunications service provider under the dtac brand, with a subscriber base in Thailand as of the end of 2021 of approximately 19.6 million. DTN is also a license holder for various spectrums such as 700 MHz, 900…

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